“The Stranger within our gates”

Some years ago I picked this prayer up at a hotel where I was staying. I know that all of us are not in the hotel business, but this needs to be our prayer for our customers so our business can serve them and not just take their money.

In ancient times there was a prayer for

“The Stranger within our gates”

Because this hotel is a human institution to serve people, and not solely a money making organization, we hope that God will grant you peace and rest while you are under our roof.

May this suite and hotel be your second home. May those you love be near you in thoughts and dreams. Even though we may not get to know you, we hope that you will be comfortable and happy as if you were in your own home.

May the business that brought you our way prosper. May every call you make and every message you receive add to your joy. When you leave, may your journey be safe.

We are all travelers. From birth till death we travel between the eternities. May these days be pleasant for you, profitable for society, helpful for those you meet, and a joy to those who know you and love you best.

In Over Your Head

I don’t know about you but most of the time I feel like I am in over my head. I am not in my comfort zone and I feel that I really don’t have what it takes. You have stepped out into water that is over your head. You feel God leading you into the deep, but you really aren’t sure what is going to happen. You can’t see the end results. You can only hear the voice of God telling you to step out to move forward to do His will. I believe the people that feel like they are over their heads are the people with the most power. These are the ones that in the end are the most successful. If you feel like you are in over your head, you are in good company. Even Jesus experienced the feeling of being overwhelmed at times. He could turn a bottle of water into a jug of wine without much more than a batting of an eye. As the crowds grew larger and the stakes got higher, we see that Jesus had to rely more and more on faith.  As He approached the garden to pray, He knew He was getting in over His head. He wept and prayed in His humanness that the cup would pass from Him. Every cell in His body was telling Him “Don’t do this!” Yet somehow, with faith, He was able to complete the task before Him. When He cried, “Into your hands I commit My spirit,” He was admitting that He was not in control, but God was. He knew that God had to take over or it would not be successful. We all are in over our heads. Those who realize this and come to that point are the ones that have the power. So many times in life, we just don’t have the answers. The older I get the less answers I have and the more questions I have. So I must turn to the one that has all the answers, God.

What is Email Marketing

 

We have all heard of email marketing repeatedly on the internet; at conferences and during marketing strategy meetings. They say email marketing enriches business communications, targets specific key markets, and is both cost-effective and environmentally friendly. But what exactly is email marketing and how does it work? How is an email more effective than a radio spot or television advertisement and why should a business spend the time to maintain an email list?

Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. Most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.

With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs. Thanks to effective email marketing software, you can maintain an email list that has been segmented based on several factors including the customers’ likes and dislikes, spending habits and other important criteria. Emails are then created and sent out to specifically target members of your email list, providing them with a personalized email detailing information that they are interested in or have requested.

With the help of email marketing software, email marketing is an effective way to, not only reach your target markets, but also to stay connected with your purchasing base. Through efficient use of email marketing, you can retain current clients while also targeting new markets. You can easily monitor how effective a marketing campaign is, and see that your return on investment is substantially higher than with other, more traditional, marketing campaigns. Let the internet help guide your customers to you again and again with an effective email marketing campaign.

Email marketing is a way to promote your web site. Most web sites are not very effective if they are not promoted in some way.

Next month in the newsletter we will talk about text marketing.

Web Presence

I believe all businesses need a web site. We live in a day and time where the internet is part of our life, whether we like it or not. Unless we step into the information age, our business will not move forward. Most people think that all you need to do is get a web site and my business will boom. Unless you market your web site most people will never know that you have a web site.

Why does my business need a web presence?

Websites Never Sleep.  Many people surf the web in the evening when most businesses are closed, which is perfectly fine because websites never take a break.  A website will allow your business or organization to be open 24 hours a day, 7 days a week, 365 days a year.  Having a website is the equivalent of having an employee working around the clock – even weekends and holidays!

If you are in direct competition with another business that has a website (and you do not), they have a clear advantage – especially if they are adequately marketing their website.  A website is a great way to level the playing field.

“Just Google It”.  More than ever before, people are turning away from traditional means of finding information and looking online, especially by way of mobile devices.  Your business should be at their fingertips when they look in the search engines.

Websites Improve Customer Confidence & Corporate Image.  With a professional website, you will improve your overall impression to the public and, in turn, your customers will develop a greater sense of confidence.  Websites Help Establish More Customers.  According to the Small Business Administration, 50% of Internet sales are from new customers. Having a website significantly improves your customer reach no matter what services or products you offer.

Websites Are Not Just Local They Are Global.  Most small businesses are only able to market to their town and surrounding communities. With a website, you can take your goods and services across America and around the world.

 

What is Marketing

Do you want to grow your business? Most of us want our business to grow but we just don’t understand how to grow our business. Marketing will grow your business, but you must first understand what marketing is all about. Marketing is the connection between you and whomever buys what you sell. Marketing begins the moment you know you have a product to sell.

The first thing we need is the ability to operate according to a simple plan. Then we need to know what that plan is and how we are going to start that plan. Without a plan, we will waste more money by not having a solid plan of how we are going to market what we want to sell. The second thing is a commitment to that plan. Not everybody can do that. Most people expect quick answers, which do not happen; instant results, which do not happen; and high profits which do not happen. So they abandon their plan, making certain that it won’t happen. And then they complain that marketing doesn’t work. Marketing is about getting the message about your business to the people who want to buy your product.

Marketing is a process, not an event. There is a beginning, a middle, but never an end. You must always be marketing unless you close your business. Marketing is an opportunity to educate prospects and customers on how to succeed at achieving their goals. Marketing is your chance to show people how to make their dreams come true. Marketing is the art of getting people to change their mind; it is a way to persuade them to see things your way. To persuade them to see that your way will make life easier. They can achieve their goals and that will make them happier.

Marketing is not having a website, sending out emails, making phone calls, sending out text messages. It is about all of these things and more. It is about getting your message out in many different ways.

Marketing is an investment, not an expense. If you don’t invest in marketing your business, you will soon not have a business.

To succeed at marketing, you must have a plan and be committed to that plan. Without a plan, you plan to fail.

Do You have a Plan

If you don’t have a plan you plan to fail.

When you are establishing a marketing plan, you can have a plan that is up-to-date or you can have a plan that is guaranteed to fail. That may sound a little harsh, but stop and think about how much things change in the span of a few months or even a few weeks. You should periodically go through your marketing plan and make sure that you tweak your strategy. This will help you be sure that your marketing strategy will survive the next stages of your business.

Ten Commandments to Success

1. You must labor each day as if your life hangs in balance.
2. You must learn that with patience you can control destiny.
3. You must chart your course with care or you will drift forever.
4. You must prepare for darkness while traveling in the light.
5. You must smile in the face of adversity until it surrenders.
6. You must realize that plans are only dreams without action.
7. You must sweep cobwebs from your mind before they imprison you.
8. You must lighten your load if you would reach your destination.
9. You must never forget it is later than you think.
10. You must never strive to be anything but yourself.

The One Thing that Changes Everything

“There is one thing that is common to every individual, relationship, team, family, organization, nation, economy, and civilization through-out the world – one thing which, removed, will destroy the most powerful government, the most successful business, the most thriving economy, the most influential leadership, the greatest friendship, the strongest character, the deepest love.
On the other hand, if developed and leveraged, that one thing has the potential to create unparalleled success and prosperity in every dimension of life. Yet, it is least understood, most neglected, and most underestimated possibility of our time.

That one thing is trust.” (Stephen R. Covey)

Yes, the one thing that we need more than anything else in our world today is trust. In following posts I will be writing on this powerful subject. I hope you will check back later for updates.