I believe all businesses need a web site. We live in a day and time where the internet is part of our life, whether we like it or not. Unless we step into the information age, our business will not move forward. Most people think that all you need to do is get a web site and my business will boom. Unless you market your web site most people will never know that you have a web site.
Why does my business need a web presence?
Websites Never Sleep. Many people surf the web in the evening when most businesses are closed, which is perfectly fine because websites never take a break. A website will allow your business or organization to be open 24 hours a day, 7 days a week, 365 days a year. Having a website is the equivalent of having an employee working around the clock – even weekends and holidays!
If you are in direct competition with another business that has a website (and you do not), they have a clear advantage – especially if they are adequately marketing their website. A website is a great way to level the playing field.
“Just Google It”. More than ever before, people are turning away from traditional means of finding information and looking online, especially by way of mobile devices. Your business should be at their fingertips when they look in the search engines.
Websites Improve Customer Confidence & Corporate Image. With a professional website, you will improve your overall impression to the public and, in turn, your customers will develop a greater sense of confidence. Websites Help Establish More Customers. According to the Small Business Administration, 50% of Internet sales are from new customers. Having a website significantly improves your customer reach no matter what services or products you offer.
Websites Are Not Just Local They Are Global. Most small businesses are only able to market to their town and surrounding communities. With a website, you can take your goods and services across America and around the world.