Do you want to grow your business? Most of us want our business to grow but we just don’t understand how to grow our business. Marketing will grow your business, but you must first understand what marketing is all about. Marketing is the connection between you and whomever buys what you sell. Marketing begins the moment you know you have a product to sell.
The first thing we need is the ability to operate according to a simple plan. Then we need to know what that plan is and how we are going to start that plan. Without a plan, we will waste more money by not having a solid plan of how we are going to market what we want to sell. The second thing is a commitment to that plan. Not everybody can do that. Most people expect quick answers, which do not happen; instant results, which do not happen; and high profits which do not happen. So they abandon their plan, making certain that it won’t happen. And then they complain that marketing doesn’t work. Marketing is about getting the message about your business to the people who want to buy your product.
Marketing is a process, not an event. There is a beginning, a middle, but never an end. You must always be marketing unless you close your business. Marketing is an opportunity to educate prospects and customers on how to succeed at achieving their goals. Marketing is your chance to show people how to make their dreams come true. Marketing is the art of getting people to change their mind; it is a way to persuade them to see things your way. To persuade them to see that your way will make life easier. They can achieve their goals and that will make them happier.
Marketing is not having a website, sending out emails, making phone calls, sending out text messages. It is about all of these things and more. It is about getting your message out in many different ways.
Marketing is an investment, not an expense. If you don’t invest in marketing your business, you will soon not have a business.
To succeed at marketing, you must have a plan and be committed to that plan. Without a plan, you plan to fail.